Why Twitter Music Is Totally Going to Work

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Why Twitter Music Is Totally Going to Work (Original)

At first glance, Twitter?s entry into the music business today may be a bit of a head-scratcher. The service had barely launched before people were questioning why Twitter would even want its own music app. But really, it?s simple: Twitter Music is all about getting you to spend more quality time with Twitter. It?s about everybody?s favorite buzzword: engagement.

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