RTL Group invests US$36m in YouTube network BroadbandTV (Original)
The deal, designed to increase RTL Group’s expansion in the online video market while upping BroadbandTV’s global growth strategy, gives RTL Group a 51% shareholding in BroadbandTV. RTL Group also takes three seats on the BroadbandTV board.
The firms said they will explore joint business opportunities in the “development of original content and advertising sales,” with the deal also giving RTL Group a platform to work on.
“As the leading European entertainment network, RTL Group is committed to becoming a major player in all segments of the rapidly growing online video market, and is ideally positioned to do so,” said Guillaume de Posch, co-CEO of RTL Group.
“Our major broadcasters have built leading catch-up TV services, while RTL Group’s global content arm, FremantleMedia, has become the highest-rated TV producer on YouTube, with 135 channels currently generating 400 million video views per month. Today, we are delighted to announce a partnership with BroadbandTV and Shahrzad Rafati that will further our development.”
BroadbandTV founder and CEO Shahrzad Rafati added: “BroadbandTV has been on a rapid growth trajectory since we began, and that pace will only accelerate with our partnership with RTL Group.…
YouTube sees growth in mobile viewing (Original)
Four out of ten YouTube views in the United States and one in four worldwide are now on mobile devices. YouTube now receives over a billion views a day on handheld screens. With the rapid rise in adoption of smartphones and tablets, online video is increasingly being viewed on smaller screens, a trend that is likely to continue.
YouTube accounts for 24% of European web traffic (Original)
The Sandvine Global Intenet Phenomena Report claims that among the European countries examined, web users had a thirst for streaming audio and video, making real-time entertainment the top traffic category with 40.4% of peak downstream traffic in the region. However, this fluctuated between 35% and 50% in different countries dependant on the availability of over-the-top services.
“Countries with access to paid services like Netflix or BBC iPlayer typically had real-time entertainment as a higher share of traffic. In Europe, countries with lower real-time entertainment share typically have higher filesharing traffic, which leads us to believe that subscribers are likely using applications like BitTorrent to procure audio and video content not available in their region,” said Sandvine.
At 24.25%, YouTube’s share of downstream internet traffic was double that of BitTorrent, which accounted for 12.22%. By comparison, Facebook was responsible for 3.97% of this traffic and Skype 1.65%.
“We believe that filesharing’s share of traffic may have finally reached its peak in terms of traffic share and will begin to experience a steady and significant decline, as paid OTT video services continue to expand their availability throughout the region,” said the study.…
Netflix keeps its lead in streaming video use at home, YouTube rules the road (Original)
When we last checked in with Sandvine's stat trackers, Netflix reigned supreme in online video traffic at home, especially downstream. It's still sitting pretty several months later, Sandvine tells AllThingsD. Quite possibly helped by the House of Cards debut, Netflix kept a healthy lead at 32.3 percent of downstream use on wired networks this past March. That's no mean feat when some of its competition took big strides forward -- YouTube jumped up to 17.1 percent, and Hulu likely rode sweeps season to get 2.4 percent.
In mobile, it's a different story. Netflix use on cellular almost doubled to 4 percent, but YouTube kept an uncontested lead at 27.3 percent of downstream use. It's not hard to see why after looking at other video formats people prefer on the road: raw HTTP video (19.2 percent) and Facebook (8.6 percent) were the next-closest, which suggests that many still grab snack-sized videos on their phones instead of full movies or TV shows. We don't expect the status quo to budge much in the near future, whether it's on mobile or a fixed-line. Without major initiatives from veterans or the arrival of a new upstart, it isn't clear just what would rock the boat.…
YouTube launches subscription channels (Original)
YouTube has launched a subscription channels pilot for its site and announced 53 initial participant networks that will kick-off the scheme.
The much-rumoured move will see the Google-owned video site experiment with a new way to monetise content on its site – alongside its core ad-based model – and has already secured a number of high profile trialists.
Among them, The Jim Henson Company has launched a channel called Jim Henson Family TV, which will feature ad-free full episodes of hit shows like Fraggle Rock and Sid the Science Kid for US$2.99 (€2.30) per month or US$24.99 per year. It has also launched a Spanish language version of the channel.
Also in the kids space, DHX Media, which owns a large library of family-friendly programming, has launched three children’s channels – DHX Kids, DHX Junior and DHX Retro. These will be available across a number of countries, in multiple languages – including English, French, Japanese, Korean, Portuguese, Russian and Spanish – also priced at US$2.99.
YouTube also said Sesame Street will be offering full episodes on their paid channel, though this has not yet gone live.
Elsewhere, Entertainment Studios, an independent producer and distributor of first-run syndicated television programming for broadcast television stations, has launched eight new paid channels on YouTube.…
$1.99 YouTube channel subscriptions expected this week (Original)
Google currently generates revenue from YouTube mainly through advertising, but it has been rumored for some time now that the video portal is set to get a channel subscription service. Such a service……
DreamWorks Animation buys YouTube network for $33 million (Original)
DreamWorks Animation is more serious about the digital space by purchasing YouTube network AwesomenessTV for the grand total of $33 million, with another $100 million in the offing if things work out. That's pretty serious.…
YouTube hits 6 billion hours of viewing per month (Original)
YouTube users are now watching more than 6 billion hours of video each month on the Google-owned video site, according to company stats.
In an official blog post, YouTube said the figure was up 50% year-on-year and was the equivalent of every person on earth tuning into the site for almost an hour per month.
The news coincided with YouTube’s Brandcast event for advertisers in New York, where DreamWorks Animation CEO Jeffrey Katzenberg announced that his company had acquired teen-focused YouTube network AwesomenessTV.
“DreamWorks Animation’s major announcement underscores a shift in consumer behaviour, and now, Nielsen has further amplified this point by concluding that YouTube reaches more US adults ages 18-34 than any cable network,” said Robert Kyncl, Vice President and global head of content partnerships for YouTube.
YouTube also recently announced that it had hit a milestone 1 billion unique visitors per month.