OTT platform Magine plans European rollout (Original)
Magine, an over-the-top service for full linear channels is planning to expand across Europe following its Swedish debut at the end of last month.
Speaking at MipTV this week, where the firm demoed the service, Magine’s head of content Michael Turner said the firm was “looking to launch across Europe in the next 18 months.”
Magine chairman Michael Werner told DTVE’s sister publication TBI that the service will be “in five territories before the end of the year.” Germany and Spain are due to be among the first, with a UK launch expected to follow next year.
The subscription service is designed to let viewers watch live or in catch-up channel content from the cloud, with Magine paying a per-sub carriage fee in line with that paid by traditional pay TV platforms – effectively making it an OTT pay TV platform operator.
In Sweden it has agreed deals with SVT and TV4 as well as international channels including National Geographic, CNN International, and Cartoon Network, with more to follow.
In an interview with Mip’s organisers Turner said Magine’s technology enables it to “get rid of the clumsy things in television – the boxes, the cables and the wires, and the difficulties in setting things up.”
He denied that the firm was aiming to shake up the TV industry, but rather aimed to make it work “a little better for the viewer.” The firm’s other executives include internet venture capital specialist Erik Wikström, who is CEO, and former Spotify executive Andreas Liffgarden, who is general manager.…
OTT revenues hit US$8 billion (Original)
The research found that the three largest markets – North America, Europe, and Asia-Pacific – experienced year-on-year growth in excess of 50% in 2012.
ABI predicted that as mobile devices like tablets and other connected devices continue to spread, the market will pass US$20 billion by 2015.
“The shift to digital and OTT distribution is accelerating, particularly as content providers increasingly warm up to these channels,” said ABI senior analyst Michael Inouye.
“While pay-TV services are still afforded many advantages we are approaching the proverbial fork in the road when content owners will decide if they continue down the same path or forge ahead, shaking up the primary means of media distribution as we’ve known it.”
ABI said that currently subscriptions are bringing in more significant revenues in North America than in Europe or Asia-Pacific, but said in the future there would be greater diffusion across different business models as consumer demand moves towards new forms of digital content distribution.
ABI tipped the share of OTT video revenue from subscriptions to fall to less than 32% by 2018, compared to 58% in 2012.…
Skype Competitor Viber Launches On Windows Phone 8 (Original)
Viber has made multi-platform expansion its number one priority. It makes sense, given that Viber’s main task is providing free, seamless communication to anyone in the world, regardless of which platform they use.
Today, that expansion includes Windows Phone 8, with a new native Viber app that has been especially tailored to the WP8 UI.
Just like the many Viber apps that have come before it, the new WP8 version includes free text and photo messaging, free VoIP HD calling, group chat with room for 40 of your closest friends, and location sharing. The app supports up to 30 different languages to comply with Viber’s global user base.
In terms of special tailoring for Windows Phone, the new Viber app allows users to pin their favorite conversations to the home screen in the form of a live tile. Of course, users will also get lock screen notifications for conversations that remain unpinned.
Here’s what Talmon Marco, Viber CEO, had to say about the launch:
One of our most important goals is supporting multiple platforms, ensuring our users can reach all of their friends and contacts no matter what mobile OS they use. Supporting Windows Phone 8 is a critical part of this strategy and we are thrilled that Viber will now be available on the growing list of Windows 8 devices.
OTT video market worth over US$37 billion in 2017
While advertising will still be a larger revenue generator than subscriptions, Informa is predicting the OTT video market to be worth over $37 billion in 2017. This is still only 8% of the total TV and video revenue with OTT marketshare only expected to break into double digits at the end of the d[...]