The purpose of the Over the Top (OTT) Tutorial section is to bridge the knowledge gap between web-heads and telecom. Before operators even stand a chance at competing with, embracing, or becoming OTT players, they need to understand what web technology is, how developers think, and how the lifecycle of an OTT product varies from a traditional telco service. Likewise, most Internet centric developers are unaware of telecom infrastructure and how it works.
After a thorough examination of the top telecom and web technologies, it’s important to try and categorize the types of OTT services. Each service within a category carries similar considerations regarding infrastructure and partnering abilities. For example, the category Video Content might be used to generally lump any video delivery service together and identify possible tie-ups that might include leveraging the telco assets of bandwidth, quality of service, caching, billing, etc.
Finally, it’s worth investigating what works and what doesn’t. There’s a lot of hype about telco OTT but the reality is that many OTT services will gain little from a telco partnership. Simply wanting to have a piece of OTT revenue does not inherently make a partnership a requirement.
With all this in mind, I hope to educate telco and web professionals alike and encourage you to share this information and help develop this crucial, and fun, part of the changing Internet landscape.